Posts
Monday, November 22, 2010
Friday, November 19, 2010
Marketing With Meaning - MyFitnessPal.com
One of the best social marketing sites for this industry that I have seen. MyFitnessPal Blog - Get a Free Diet Blog at MyFitnessPal.com
Sunday, November 14, 2010
Saturday, October 30, 2010
Dawn Ackerman of OutSmart Office Solutions and NGLCC Success Story: Office Depot
Smart move by Office Depot. With the LGBTBE community's spending power around $800 Billion now, it seems that Office Depot has positioned itself to improve its profits and further build its brand for the future. "Hats Off" to Dawn Ackerman and her team at OutSmart Office Solutions and the NGLCC.
NGLCC Success Story: LGBTBE and Office Depot Form Strategic Alliance | NGLCC / BIZ
NGLCC Success Story: LGBTBE and Office Depot Form Strategic Alliance | NGLCC / BIZ
Friday, October 29, 2010
Friday, October 15, 2010
Monday, October 11, 2010
Thursday, June 10, 2010
BMW and Samsung are Engaging Customers
Cool way to get your Brand in front of customers. Amazing technology using Outdoor 3d Projection.
Wednesday, June 9, 2010
Friday, June 4, 2010
Branding vs. Advertising
To be successful, the advertising manager should look at opportunities that present a clearer crossover between traditional media and new media.
Beneath the Brand | Advertising Jobs, Marketing Jobs, Digital Jobs, and Media Jobs; industry news articles, blogs, and salary ch
Beneath the Brand | Advertising Jobs, Marketing Jobs, Digital Jobs, and Media Jobs; industry news articles, blogs, and salary ch
Thursday, May 27, 2010
Wednesday, May 26, 2010
Friday, May 21, 2010
Friday, April 16, 2010
Baby Rollers for Evian - Great Idea for Pampers?
I bet the folks at Pampers are wishing they thought of this?
Thursday, April 15, 2010
Social Media, Networks and Marketing
At the end of the day effective marketing is about connecting with your audience so they will buy your product. So, why don't we just call it "Social Sales?". A very good article that really explains the Difference between Social Media and Social Networks!
Wednesday, April 7, 2010
Sunday, April 4, 2010
Saturday, April 3, 2010
Friday, April 2, 2010
Thursday, April 1, 2010
Friday, March 26, 2010
Apple's New iPhone Mobile Advertising Platform
I wrote about mobile advertising last week. Now Apple confirms with more new social GPS advertising patent.
http://www.informationweek.com/story/showArticle.jhtml?articleID=224000275
http://www.informationweek.com/story/showArticle.jhtml?articleID=224000275
Monday, March 22, 2010
Brand New Stores for Old Brands! P&G Plots Growth Path Through Services
Brand New Stores for Old Brands!
P&G Plots Growth Path Through Services
In Brand-Saturation Age, Major Marketers Turn to Franchising and Other Models
March 22, 2010
http://adage.com/article?article_id=142898
P&G Plots Growth Path Through Services
In Brand-Saturation Age, Major Marketers Turn to Franchising and Other Models
March 22, 2010
http://adage.com/article?article_id=142898
Friday, March 19, 2010
Gaga for Google in Fishers, Indiana
Great news for Fishers, Indiana. "Google announced on February 10th that it plans to build and test ultra-high speed fiber networks in a select number of communities across the United States. The fiber network will communicate data at 1 Gigabyte per second, or the equivalent of 1,000 Megabytes per second. The average cable and DSL speeds today range from 3Mb - 10Mb per second. Users of the Google Fiber network will experience internet and data communications approximately 100 to 300 times faster.
Fishers is set up to be a prime candidate for the Google Fiber test network. We have recently been designated by BusinessWeek as the #1 Best Affordable Suburbs in America. In 2009, Fishers was recognized as Best Place in Indiana to Raise Kids, 11th Best Place in America to Move, and Top 100 Best Places to Live in America."
Please sign up.
Thursday, March 18, 2010
Tuesday, March 16, 2010
WebMD Launches Social Networking Venture
WebMD is launching a social networking platform, dubbed WebMD Health Exchange, that will connect consumers with health experts to talk about healthcare issues in real time.
Read the full article here:
WebMD launches social networking venture
Subscribe to MM&M and find relevant articles like this one delivered to you every week!
Read the full article here:
WebMD launches social networking venture
Subscribe to MM&M and find relevant articles like this one delivered to you every week!
Monday, March 15, 2010
Friday, March 12, 2010
Recruit Based on Who Can Deliver Your Brand Promise
At the end of every the day. Branding is how well your company can deliver on its promise.
Recruit Based on Who Can Deliver Your Brand Promise
How Today's Agencies Must Evolve Their Hiring Criteria
March 11, 2010
http://adage.com/talentworks/article?article_id=142749
Recruit Based on Who Can Deliver Your Brand Promise
How Today's Agencies Must Evolve Their Hiring Criteria
March 11, 2010
http://adage.com/talentworks/article?article_id=142749
Thursday, March 11, 2010
Marketers, Get Back to Boring
Some exciting points that may seem boring.
Marketers, Get Back to Boring
We've Got Too Much Sizzle in the System Right Now
March 10, 2010
http://adage.com/cmostrategy/article?article_id=142737
Marketers, Get Back to Boring
We've Got Too Much Sizzle in the System Right Now
March 10, 2010
http://adage.com/cmostrategy/article?article_id=142737
Tuesday, March 9, 2010
Friday, March 5, 2010
Do We Really Need To Re-think Brand Strategy In The Digital Age?
Time to Rewrite the Brand Playbook for Digital
Get Rid of Some Old Branding Concepts, Redefine Some and Replace Others
March 04, 2010
http://adage.com/cmostrategy/article?article_id=142468
Get Rid of Some Old Branding Concepts, Redefine Some and Replace Others
March 04, 2010
http://adage.com/cmostrategy/article?article_id=142468
PEPID - Google Android App to help Health Care Professionals
Android Beta to help us in Health Care. PEPID contains the most extensive drug database on the market today, along with thousands of disease profiles and medical conditions, medical and dosing calculators, a drug interactions checker, illustrations, laboratory values, and a differential diagnosis generator, all of which are available on the Google Android PEPID beta application.
PEPID has provided clinical specialty-focused products since 1994, focusing on the way healthcare professionals practice medicine. PEPID offers one of the most robust medical information resources on the market as well as some of the best customer service in the industry.
PEPID - News & Reviews
PEPID - News & Reviews
Wednesday, March 3, 2010
Article on AdAge.com: As Shops Transform, Marketers Must Adapt Too
The new role of the CMO should be one a combination of the two:
a) Sales background with Marketing experience (vs. a Marketing background with Sales experience)
AND/OR
b) Technology background with Marketing experience (vs. Marketing background with Technology experience)
As Shops Transform, Marketers Must Adapt Too
CMOs Must Draft a Blueprint for the New Client-Agency Relationship and Redesign Their Role
March 02, 2010
http://adage.com/cmostrategy/article?article_id=142374
a) Sales background with Marketing experience (vs. a Marketing background with Sales experience)
AND/OR
b) Technology background with Marketing experience (vs. Marketing background with Technology experience)
As Shops Transform, Marketers Must Adapt Too
CMOs Must Draft a Blueprint for the New Client-Agency Relationship and Redesign Their Role
March 02, 2010
http://adage.com/cmostrategy/article?article_id=142374
Tuesday, March 2, 2010
Will E-Commerce Help Facebook's Ad Sales?
Brands want to be our "friends" too.
Will E-Commerce Help Facebook's Ad Sales?
Deals With PayPal, App Developers Help Marketers Reap Profits -- and Give the Social Net a Chance to Get a Cut
March 01, 2010
http://adage.com/digital/article?article_id=142322
Will E-Commerce Help Facebook's Ad Sales?
Deals With PayPal, App Developers Help Marketers Reap Profits -- and Give the Social Net a Chance to Get a Cut
March 01, 2010
http://adage.com/digital/article?article_id=142322
Monday, March 1, 2010
The 15 Biggest Baby Boomer Brands
Please add more Brands to the list.
The 15 Biggest Baby Boomer Brands
Ad Age's Judann Pollack Lays Out the Iconic Zit Creams, Vehicles and Fashions of Her Generation
March 01, 2010
http://adage.com/article?article_id=142310
The 15 Biggest Baby Boomer Brands
Ad Age's Judann Pollack Lays Out the Iconic Zit Creams, Vehicles and Fashions of Her Generation
March 01, 2010
http://adage.com/article?article_id=142310
Cause Effect: Brands Rush to Save World One Deed at a Time
Do brands really care about our causes?
Cause Effect: Brands Rush to Save World One Deed at a Time
From Bisquick to Quaker, Pepsi to Prilosec, Marketers Turn to Microsponsorships
March 01, 2010
http://adage.com/article?article_id=142338
Cause Effect: Brands Rush to Save World One Deed at a Time
From Bisquick to Quaker, Pepsi to Prilosec, Marketers Turn to Microsponsorships
March 01, 2010
http://adage.com/article?article_id=142338
Friday, February 26, 2010
Brands Need To Tap Into Customers' Needs
Improve your branding and tap into the consumer's Mind, Body & Spirit: Here are behaviors to improve your brand's health. Want To Live Longer? 5 Simple Steps For A Longer Life
Sunday, February 21, 2010
Wednesday, February 17, 2010
Friday, February 12, 2010
"5 Ways to Avoid Sabotaging Your Personal Brand Online"
Bookmark: http://mashable.com/2010/02/11/avoid-sabotage-personal-brand/
W. Everett's notes: Great resource for personal branding
You can find more of W. Everett's bookmarks at
- http://delicious.com/wehauck3
Additional Resources on Personal Branding: http://www.linkedin.com/in/everetthauck
W. Everett's notes: Great resource for personal branding
You can find more of W. Everett's bookmarks at
- http://delicious.com/wehauck3
Additional Resources on Personal Branding: http://www.linkedin.com/in/everetthauck
Lookin' for Love in All the Wrong Places
Always ask "WHY?" How does it make your constituents "feel"?
Lookin' for Love in All the Wrong Places
Why Marketers and Agency Execs Need to Take a Fresh Look at the Irrational and Emotional
February 11, 2010
http://adage.com/smallagency/article?article_id=142052
Lookin' for Love in All the Wrong Places
Why Marketers and Agency Execs Need to Take a Fresh Look at the Irrational and Emotional
February 11, 2010
http://adage.com/smallagency/article?article_id=142052
Tuesday, February 9, 2010
Monday, February 8, 2010
Let the Analysis Begin: Weighing in on Super Bowl Ads
Some entertaining, some not so entertaining. The big score for analysis though is online.
Let the Analysis Begin: Weighing in on Super Bowl Ads
From Ad Agencies to Ad Critics, Here's the Buzz Surrounding This Year's Spots
February 08, 2010
http://adage.com/superbowl10/article?article_id=141981
Let the Analysis Begin: Weighing in on Super Bowl Ads
From Ad Agencies to Ad Critics, Here's the Buzz Surrounding This Year's Spots
February 08, 2010
http://adage.com/superbowl10/article?article_id=141981
Thursday, February 4, 2010
Wednesday, February 3, 2010
Branding and the importance of engagement in the Adult Learning Process
Social media and branding goes back to the Adult-Learning Process: Motivation, Experience, Engagement ad Applied Learning (Reciprocation - Brand Loyalty). An Overview of Adult Learning Processes 2006-10-01 |
A History of Social Media
Relevant discussions around social media and branding.
Why It's Important to Consider the Boring Basics That Keep Things Sustainable
February 02, 2010
http://adage.com/cmostrategy/article?article_id=141882
Why It's Important to Consider the Boring Basics That Keep Things Sustainable
February 02, 2010
http://adage.com/cmostrategy/article?article_id=141882
Tuesday, February 2, 2010
Article on AdAge.com: Why Brands Should Embrace Technological Change
Why Brands need to rethink their strategies.
Why Brands Should Embrace Technological Change
CMOs, Go Beyond Tolerating the Rapid Shifts to Participating in Them
January 19, 2010
http://adage.com/cmostrategy/article?article_id=141478
Why Brands Should Embrace Technological Change
CMOs, Go Beyond Tolerating the Rapid Shifts to Participating in Them
January 19, 2010
http://adage.com/cmostrategy/article?article_id=141478
Monday, February 1, 2010
Benefits of Branding
During time os economic uncertainty, many marketing budgets are scaled back. However, now is the time to take advantage of the lower cost of social media to build your brands. Here are the things to consider.
Make it easy for the customer to buy.
Provide an immediately recognizable, distinctive, professional image that positions your brand for success.
Make it easier for the Company to sell.
Whether a you are 1st time entrepreneur, small business owner, or a Fortune 500 Company…everyone is "selling" something. Even if is just the opportunity to have someone's undivided attention!
Make it easier to build brand equity.
A company’s reputation, is considered to be one of the most valuable company assets. Build it! Leverage it!
Make it easy for the customer to buy.
Provide an immediately recognizable, distinctive, professional image that positions your brand for success.
Make it easier for the Company to sell.
Whether a you are 1st time entrepreneur, small business owner, or a Fortune 500 Company…everyone is "selling" something. Even if is just the opportunity to have someone's undivided attention!
Make it easier to build brand equity.
A company’s reputation, is considered to be one of the most valuable company assets. Build it! Leverage it!
Brand Engagement vs. Advertising
Will the "Tell and Sell" model of print advertising translate in the digital world? (No). Google thinks it can help.
http://adage.com/digital/article?article_id=141788
http://adage.com/digital/article?article_id=141788
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