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Showing posts with label marketing with meaning. Show all posts
Showing posts with label marketing with meaning. Show all posts
Thursday, March 11, 2010
Wednesday, March 3, 2010
Article on AdAge.com: As Shops Transform, Marketers Must Adapt Too
The new role of the CMO should be one a combination of the two:
a) Sales background with Marketing experience (vs. a Marketing background with Sales experience)
AND/OR
b) Technology background with Marketing experience (vs. Marketing background with Technology experience)
As Shops Transform, Marketers Must Adapt Too
CMOs Must Draft a Blueprint for the New Client-Agency Relationship and Redesign Their Role
March 02, 2010
http://adage.com/cmostrategy/article?article_id=142374
a) Sales background with Marketing experience (vs. a Marketing background with Sales experience)
AND/OR
b) Technology background with Marketing experience (vs. Marketing background with Technology experience)
As Shops Transform, Marketers Must Adapt Too
CMOs Must Draft a Blueprint for the New Client-Agency Relationship and Redesign Their Role
March 02, 2010
http://adage.com/cmostrategy/article?article_id=142374
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