Steve Jobs...The Innovator and Mentor

The world has lost a visionary, who helped us see ourselves and the world in many different ways. Empowering us and enabling us to be better humans throughout our glorious days.

Do We Really Need To Re-think Brand Strategy In The Digital Age?

Time to Rewrite the Brand Playbook for Digital
Get Rid of Some Old Branding Concepts, Redefine Some and Replace Others
March 04, 2010
http://adage.com/cmostrategy/article?article_id=142468