Business Relationships Are About People's Interactions

In a world of technology driven communication tools, we should not forget the art of human face-to-face interactions!How to Save Client-Agency Relationships | CMO Strategy - Advertising Age

Article on AdAge.com: As Shops Transform, Marketers Must Adapt Too

The new role of the CMO should be one a combination of the two:
a) Sales background with Marketing experience (vs. a Marketing background with Sales experience)
AND/OR
b) Technology background with Marketing experience (vs. Marketing background with Technology experience)
As Shops Transform, Marketers Must Adapt Too
CMOs Must Draft a Blueprint for the New Client-Agency Relationship and Redesign Their Role
March 02, 2010
http://adage.com/cmostrategy/article?article_id=142374