How To Create A Culture Of Change

Culture (read: Branding) is not a singular element, but is made up of two mutually reinforcing elements—values and practices—which are easy to confuse.







How To Create A Culture Of Change

Solar Roadways - New Technology

This invention has the potential to really change the world and make it a better place to live for all humankind.

Twitter Founder Reveals Secret Formula

“Here’s the formula if you want to build a billion-dollar internet company,” he said. “Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.”


Twitter Founder Reveals Secret Formula for Getting Rich Online | Wired Business | Wired.com

Technology and the Economies of Scale.

While there are still some advantages to scale, the disadvantages often outweigh them.  Big firms lots of customers, a large workforce and stodgy institutional investors to keep happy, which often results in strategic rigidity.  To compete in the new economy, we need a new playbook.
The End Of The Scale Economy

Marketing Strategy For The Digital Age

In the digital age, brands are no longer corporate assets to be leveraged, but communities of belief and purpose. 4 Principles of Marketing Strategy For The Digital Age

Apple (NASDAQ:AAPL) stock at $365 by December 2013?

Unless Apple, Inc. starts buying back shares, it seems possible that the share price may fall below its 52-week low?

https://www.google.com/finance?cid=22144

Android set to outpace iPhone in marketshare.

As mentioned in a previous post, Android has come a long way. It’s now much more elegant and can finally compete against a platform like iOS. iPhone user thinking of switching to Android? Read this first

Samsung vs. Apple

With the launch of new digital gear, Samsung's Galaxy Gear brand seems poised to give Apple an run for its money.  Your Turn, Apple | TechCrunch

The Future of Netflix. Storytelling Lessons from Kevin Spacey

 Why Netflix is poised to be even more successful.  Kevin Spacey tells us why. 
Corporate Storytelling Lessons from Kevin Spacey

Digital Marketing that uses Design Thinking - D3s19n Th1nk1n9

 Check out Design Thinking in Los Angeles.  About - D3s19n Th1nk1n9

Vignette Nightclub - New West Hollywood Nightspot

Brand secrets... 
Vignette Nightclub - New West Hollywood Nightspot | DailyISO Los Angeles

"ZMOT" — the Zero Moment of Truth

Does your brand live up to that promise? In all channels, digital and physical? Nice article by Scott Brinker

This is going to be one exclusive event with Ryan Seacrest.

Complexities of Digital Marketing

Not only do marketers need to reach the right people at the right time at the right price with the right message, but they also need to do it with the right technology

Why Digital Marketing Strategy is so Hard

Building Brand Loyalty Strategies

Rewarding Loyalty | CMO Strategy

Display Ads a $5 Billion Business | Digital - Advertising Age

Search Still Drives Google, but Display Ads a $5 Billion Business | Digital - Advertising Age

Follow Your Interests. Discover Your World. Twitter.

Steve Jobs...The Innovator and Mentor

The world has lost a visionary, who helped us see ourselves and the world in many different ways. Empowering us and enabling us to be better humans throughout our glorious days.

Cities are Brands too! People go where they "feel at home"!

Branding is about connection and feeling.  It is no wonder why Los Angeles is "home" to many Americans. The City of Angels offers so much; and this video by Coin Rich does the city justice.  It is one of the most beautiful displays of a city in America that I've seen.  A video that speaks to its brand!
LA Light from Colin Rich on Vimeo.

Apple the "Super Brand"!

With all the revenue coming into Apple. It is safe to say they are the "Super Brand". Now, Apple continues to invest in America and its employees.

The New High Resolution Renders of Apple's Next Campus Are Gorgeous