Social Media Trends at Fortune 100 Companies [STATS]

Social Media Trends at Fortune 100 Companies [STATS]

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Brands Need To Tap Into Customers' Needs

Improve your branding and tap into the consumer's Mind, Body & Spirit: Here are behaviors to improve your brand's health. Want To Live Longer? 5 Simple Steps For A Longer Life

Alice in Wonderland Live Stream Attracts 400,000 Viewers

Alice in Wonderland Live Stream Attracts 400,000 Viewers

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Facebook Is the Web

Facebook Is the Web’s Ultimate Timesink [STATS]

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"5 Ways to Avoid Sabotaging Your Personal Brand Online"

Bookmark: http://mashable.com/2010/02/11/avoid-sabotage-personal-brand/
W. Everett's notes: Great resource for personal branding
You can find more of W. Everett's bookmarks at
- http://delicious.com/wehauck3

Additional Resources on Personal Branding: http://www.linkedin.com/in/everetthauck

Lookin' for Love in All the Wrong Places

Always ask "WHY?" How does it make your constituents "feel"?
Lookin' for Love in All the Wrong Places
Why Marketers and Agency Execs Need to Take a Fresh Look at the Irrational and Emotional
February 11, 2010
http://adage.com/smallagency/article?article_id=142052

What Do They Mean By Social Anyway? | TalentZoo.com

What Do They Mean By Social Anyway? | TalentZoo.com

Let the Analysis Begin: Weighing in on Super Bowl Ads

Some entertaining, some not so entertaining. The big score for analysis though is online.
Let the Analysis Begin: Weighing in on Super Bowl Ads
From Ad Agencies to Ad Critics, Here's the Buzz Surrounding This Year's Spots
February 08, 2010
http://adage.com/superbowl10/article?article_id=141981

Company News: Forest, Pri-Med Institute and pmiCME - Medical Marketing and Media

Company News: Forest, Pri-Med Institute and pmiCME - Medical Marketing and Media

How Doctors Are Using Social Media

How Doctors Are Using Social Media

Branding and the importance of engagement in the Adult Learning Process

Social media and branding goes back to the Adult-Learning Process: Motivation, Experience, Engagement ad Applied Learning (Reciprocation - Brand Loyalty). An Overview of Adult Learning Processes 2006-10-01

A History of Social Media

Relevant discussions around social media and branding.
Why It's Important to Consider the Boring Basics That Keep Things Sustainable
February 02, 2010
http://adage.com/cmostrategy/article?article_id=141882

Article on AdAge.com: Why Brands Should Embrace Technological Change

Why Brands need to rethink their strategies.
Why Brands Should Embrace Technological Change
CMOs, Go Beyond Tolerating the Rapid Shifts to Participating in Them
January 19, 2010
http://adage.com/cmostrategy/article?article_id=141478

Benefits of Branding

During time os economic uncertainty, many marketing budgets are scaled back. However, now is the time to take advantage of the lower cost of social media to build your brands. Here are the things to consider.

􀂊 Make it easy for the customer to buy.
􀂊 Provide an immediately recognizable, distinctive, professional image that positions your brand for success.
􀂊 Make it easier for the Company to sell.
􀂊 Whether a you are 1st time entrepreneur, small business owner, or a Fortune 500 Company…everyone is "selling" something. Even if is just the opportunity to have someone's undivided attention!
􀂊 Make it easier to build brand equity.
􀂊 A company’s reputation, is considered to be one of the most valuable company assets. Build it! Leverage it!

Brand Engagement vs. Advertising

Will the "Tell and Sell" model of print advertising translate in the digital world? (No). Google thinks it can help.

http://adage.com/digital/article?article_id=141788