Apple's New iPhone Mobile Advertising Platform

I wrote about mobile advertising last week. Now Apple confirms with more new social GPS advertising patent.
http://www.informationweek.com/story/showArticle.jhtml?articleID=224000275

Brand New Stores for Old Brands! P&G Plots Growth Path Through Services

Brand New Stores for Old Brands!
P&G Plots Growth Path Through Services
In Brand-Saturation Age, Major Marketers Turn to Franchising and Other Models
March 22, 2010
http://adage.com/article?article_id=142898

Gaga for Google in Fishers, Indiana

Great news for Fishers, Indiana.  "Google announced on February 10th that it plans to build and test ultra-high speed fiber networks in a select number of communities across the United States. The fiber network will communicate data at 1 Gigabyte per second, or the equivalent of 1,000 Megabytes per second.  The average cable and DSL speeds today range from 3Mb - 10Mb per second.  Users of the Google Fiber network will experience internet and data communications approximately 100 to 300 times faster.

Fishers is set up to be a prime candidate for the Google Fiber test network.  We have recently been designated by BusinessWeek as the #1 Best Affordable Suburbs in America.  In 2009, Fishers was recognized as Best Place in Indiana to Raise Kids, 11th Best Place in America to Move, and Top 100 Best Places to Live in America."

Please sign up.

Big Pharma Urges FDA to Adopt New Rules for Web Marketing - Advertising Age - News

Big Pharma Urges FDA to Adopt New Rules for Web Marketing - Advertising Age - News

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WebMD Launches Social Networking Venture

WebMD is launching a social networking platform, dubbed WebMD Health Exchange, that will connect consumers with health experts to talk about healthcare issues in real time.

Read the full article here:
WebMD launches social networking venture

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How to approach social media marketing

How to approach social media marketing

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Recruit Based on Who Can Deliver Your Brand Promise

At the end of every the day. Branding is how well your company can deliver on its promise.
Recruit Based on Who Can Deliver Your Brand Promise
How Today's Agencies Must Evolve Their Hiring Criteria
March 11, 2010
http://adage.com/talentworks/article?article_id=142749

Marketers, Get Back to Boring

Some exciting points that may seem boring.
Marketers, Get Back to Boring
We've Got Too Much Sizzle in the System Right Now
March 10, 2010
http://adage.com/cmostrategy/article?article_id=142737

Food Companies Get "F" in Advertising to Kids

From CMO.com

Why Your Brand Doesn't Need A Social Media Expert | TalentZoo.com

This Guy Get's It!

Why Your Brand Doesn't Need A Social Media Expert | TalentZoo.com

Do We Really Need To Re-think Brand Strategy In The Digital Age?

Time to Rewrite the Brand Playbook for Digital
Get Rid of Some Old Branding Concepts, Redefine Some and Replace Others
March 04, 2010
http://adage.com/cmostrategy/article?article_id=142468

PEPID - Google Android App to help Health Care Professionals

Android Beta to help us in Health Care. PEPID contains the most extensive drug database on the market today, along with thousands of disease profiles and medical conditions, medical and dosing calculators, a drug interactions checker, illustrations, laboratory values, and a differential diagnosis generator, all of which are available on the Google Android PEPID beta application.

PEPID has provided clinical specialty-focused products since 1994, focusing on the way healthcare professionals practice medicine. PEPID offers one of the most robust medical information resources on the market as well as some of the best customer service in the industry.
PEPID - News & Reviews

Article on AdAge.com: As Shops Transform, Marketers Must Adapt Too

The new role of the CMO should be one a combination of the two:
a) Sales background with Marketing experience (vs. a Marketing background with Sales experience)
AND/OR
b) Technology background with Marketing experience (vs. Marketing background with Technology experience)
As Shops Transform, Marketers Must Adapt Too
CMOs Must Draft a Blueprint for the New Client-Agency Relationship and Redesign Their Role
March 02, 2010
http://adage.com/cmostrategy/article?article_id=142374

ExactTarget acquires Twitter support company

ExactTarget acquires Twitter support company | Indianapolis Business Journal | IBJ.com

Will E-Commerce Help Facebook's Ad Sales?

Brands want to be our "friends" too.
Will E-Commerce Help Facebook's Ad Sales?
Deals With PayPal, App Developers Help Marketers Reap Profits -- and Give the Social Net a Chance to Get a Cut
March 01, 2010
http://adage.com/digital/article?article_id=142322

The 15 Biggest Baby Boomer Brands

Please add more Brands to the list.
The 15 Biggest Baby Boomer Brands
Ad Age's Judann Pollack Lays Out the Iconic Zit Creams, Vehicles and Fashions of Her Generation
March 01, 2010
http://adage.com/article?article_id=142310

Cause Effect: Brands Rush to Save World One Deed at a Time

Do brands really care about our causes?
Cause Effect: Brands Rush to Save World One Deed at a Time
From Bisquick to Quaker, Pepsi to Prilosec, Marketers Turn to Microsponsorships
March 01, 2010
http://adage.com/article?article_id=142338