Cities are Brands too! People go where they "feel at home"!

Branding is about connection and feeling.  It is no wonder why Los Angeles is "home" to many Americans. The City of Angels offers so much; and this video by Coin Rich does the city justice.  It is one of the most beautiful displays of a city in America that I've seen.  A video that speaks to its brand!
LA Light from Colin Rich on Vimeo.