Monday, December 3, 2012

"ZMOT" — the Zero Moment of Truth

Does your brand live up to that promise? In all channels, digital and physical? Nice article by Scott Brinker

Tuesday, March 6, 2012

Complexities of Digital Marketing

Not only do marketers need to reach the right people at the right time at the right price with the right message, but they also need to do it with the right technology