Friday, March 5, 2010

Do We Really Need To Re-think Brand Strategy In The Digital Age?

Time to Rewrite the Brand Playbook for Digital
Get Rid of Some Old Branding Concepts, Redefine Some and Replace Others
March 04, 2010
http://adage.com/cmostrategy/article?article_id=142468
Posted by Unknown at 5:26 AM
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