Tuesday, February 2, 2010

Article on AdAge.com: Why Brands Should Embrace Technological Change

Why Brands need to rethink their strategies.
Why Brands Should Embrace Technological Change
CMOs, Go Beyond Tolerating the Rapid Shifts to Participating in Them
January 19, 2010
http://adage.com/cmostrategy/article?article_id=141478

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