A potential good partnership for two struggling IT brands.

This could be a potentially valuable partnership between these two brands.  Check it out .

Digital Marketing Made Easier with Constant Contact

Branding is where to begin your digital journey.

http://myemail.constantcontact.com/Digital-Marketing-Made-Easy-in-Palm-Springs-.html?soid=1122493358588&aid=RSYQ6LsdgMM

Apple + IBM Partnership - Super Brands

The new partnership between Apple (NASDAQ:AAPL) and IBM Corp. (NYSE:IBM) is based on the combination of their individual strengths. It brings IBM's Big Data expertise and its back-end services together with Apple developers' skills in bringing clear, intuitive interface designs to the iPad and iPhone platforms. Apple IBM Partnership 2: Implications

How To Create A Culture Of Change

Culture (read: Branding) is not a singular element, but is made up of two mutually reinforcing elements—values and practices—which are easy to confuse.







How To Create A Culture Of Change

Solar Roadways - New Technology

This invention has the potential to really change the world and make it a better place to live for all humankind.

Twitter Founder Reveals Secret Formula

“Here’s the formula if you want to build a billion-dollar internet company,” he said. “Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.”


Twitter Founder Reveals Secret Formula for Getting Rich Online | Wired Business | Wired.com

Technology and the Economies of Scale.

While there are still some advantages to scale, the disadvantages often outweigh them.  Big firms lots of customers, a large workforce and stodgy institutional investors to keep happy, which often results in strategic rigidity.  To compete in the new economy, we need a new playbook.
The End Of The Scale Economy

Marketing Strategy For The Digital Age

In the digital age, brands are no longer corporate assets to be leveraged, but communities of belief and purpose. 4 Principles of Marketing Strategy For The Digital Age